Tagging and Measurement through Global Microsoft Measurement Framework Understand customer journeys, Global engagement programs and marketing ROI Insights and campaign optimization Derive key insights from marketing programs and communicate in an effective way to deliver impactful marketing activity which are measurable and repeatable Interprets data with a strategic thinking Know how to leverage available dashboards and reporting to take campaign insights and to convert data analytics to clear actionable insights to invest in continuous improvements that deliver ROI Consult and advice on Paid Media Campaign Set Up Collaborate with media agency on social media strategy and media plan Manage delivery of campaign assets to media agency (supplying Carat pink template, working with media team to ensure smooth campaign setup) Work with media agency to sense check media reporting: during campaign data exports for optimizations + end of campaign insight reports to optimize for next quarter Manage the localization of media campaigns via Opal in collaboration with Field teams (MSD & SCC) and LIOX What do you bring to the table?